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Founded in 1904 and headquartered in Farmington Hills, Michigan, USA, the American Concrete Institute is a leading authority and resource worldwide for the development, dissemination, and adoption of its consensus-based standards, technical resources, educational programs, and proven expertise for individuals and organizations involved in concrete design, construction, and materials, who share a commitment to pursuing the best use of concrete.
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The International Concrete Abstracts Portal is an ACI led collaboration with leading technical organizations from within the international concrete industry and offers the most comprehensive collection of published concrete abstracts.
Title: Building a Better Brand: Marketing Help for ACI Chapters
Author(s):
Publication: Concrete International
Volume: 37
Issue: 10
Appears on pages(s): 53-55
Keywords:
DOI:
Date: 10/1/2015
Abstract: Chapter officers and Board members will learn how to promote chapter products and services more effectively with the new Marketing Toolkit from ACI, available at www.concrete.org/marketingtoolkit.aspx.
Electronic Concrete International