Marketing Tool Kit

Marketing Toolkit

The ACI Marketing Toolkit was designed to help our stakeholders produce materials that are easily recognizable as ACI representatives or affiliates.

If you are a chapter officer, board member, committee member, or international partner, we encourage you to use this toolkit as you plan your presentations, brochures, fliers, emails, and other communications to ensure your marketing material reinforces the ACI brand. When new materials are needed, they should be created in conjunction with the vision and elements outlined on this site.

ACI Branding Kit

ACI Branded Templates

ACI Local Membership Branded Templates

ACI Promotional Material

ACI Promotional (Spanish)

ACI Logo/Graphic Use

  1. Member Use of ACI Logo

  2. ACI logo

    Current members of the American Concrete Institute are encouraged to use the ACI logo to acknowledge their membership. As established by the Board of Direction, the Institute's official policy with respect to the use of the logo is that members are permitted—indeed encouraged—to show their ACI membership affiliation on stationery and other materials and to use the ACI logo for that purpose. However, this must be accompanied by a statement “member of the American Concrete Institute” or words to like effect. The name and logo must not be used to imply anything other than membership. The Board of Direction has noted that the Institute cannot be placed in a position of appearing to endorse certain products or services or to imply endorsement of the same.

    Download ACI logo

    Questions about member use of the ACI logo can be directed to stacey.mccann@concrete.org.

  3. ACI Certification Graphic

  4. ACI Certification graphic

    Organizations and individuals are encouraged to use this ACI Certification graphic on e-mail, websites, stationery, and other materials to show support of the American Concrete Institute’s certification programs. Use of this graphic must be accompanied by the statement “Supporter of ACI Certification,” or words to similar effect, next to the graphic. When used on websites and other digital communications, the graphic must link to www.concrete.org/verify.

    The ACI Certification name, logo, and/or graphic must not be used as proof of certification or to imply anything other than support of American Concrete Institute’s certification programs. The American Concrete Institute has the right to disallow use of this graphic to any organization or individual not complying with these guidelines as stated. The ACI Board of Direction has noted that the Institute cannot be placed in a position of appearing to endorse certain products or services or to imply endorsement of the same.

    Download ACI Certification graphic

    Questions about use of the ACI Certification graphic can be directed to jackie.heiss@concrete.org.

ACI Video Library

ACI Photo Library

Ways to Get Involved with ACI

Questions, Comments and Suggestions:

Cameron Innis

Cameron.Innis@concrete.org
+1.248.848.3147

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