In today’s market, it is imperative to be knowledgeable and have an edge over the competition. ACI members have it…they are engaged, informed, and stay up to date by taking advantage of benefits that ACI membership provides them.
Read more about membership
Become an ACI Member
Founded in 1904 and headquartered in Farmington Hills, Michigan, USA, the American Concrete Institute is a leading authority and resource worldwide for the development, dissemination, and adoption of its consensus-based standards, technical resources, educational programs, and proven expertise for individuals and organizations involved in concrete design, construction, and materials, who share a commitment to pursuing the best use of concrete.
American Concrete Institute
38800 Country Club Dr.
Farmington Hills, MI
Feedback via Email
Home > Publications > International Concrete Abstracts Portal
The International Concrete Abstracts Portal is an ACI led collaboration with leading technical organizations from within the international concrete industry and offers the most comprehensive collection of published concrete abstracts.
Title: Satisfying the Decorative Concrete Customer
Author(s): Chris Singletree
Publication: Concrete International
Appears on pages(s): 65-67
Keywords: Bidding, patio, customers, integral color, chemical stains
Abstract:Most people who are considering building a decorative concrete project don’t know much about concrete, so one of our goals in an initial visit with a potential client is getting them to feel secure with the product. If they live in a subdivision with low-bid, low-quality concrete driveways and sidewalks, owners need to be assured that there’s a difference between that concrete and the product we produce. This is the first step in matching the owner’s expectations with results we know we can deliver. We’re selling want, not need, so it’s important to involve the client in the project’s design by offering them a variety of choices that can include stamped, textured, or stained concrete; exposed aggregate; or thin decorative overlays. In this article, I’ll concentrate on homeowners, but most of the advice applies to commercial projects as well.
Click here to become an online Journal subscriber