In today’s market, it is imperative to be knowledgeable and have an edge over the competition. ACI members have it…they are engaged, informed, and stay up to date by taking advantage of benefits that ACI membership provides them.
Read more about membership
Become an ACI Member
Founded in 1904 and headquartered in Farmington Hills, Michigan, USA, the American Concrete Institute is a leading authority and resource worldwide for the development, dissemination, and adoption of its consensus-based standards, technical resources, educational programs, and proven expertise for individuals and organizations involved in concrete design, construction, and materials, who share a commitment to pursuing the best use of concrete.
ACI World Headquarters
38800 Country Club Dr.
Farmington Hills, MI
ACI Middle East Regional Office
Second Floor, Office # 02.01/07
The Offices 02 Building, One Central
Dubai World Trade Center Complex
Phone: +971.4.516.3208 & 3209
Chat with Us Online Now
Feedback via Email
Home > Publications > International Concrete Abstracts Portal
The International Concrete Abstracts Portal is an ACI led collaboration with leading technical organizations from within the international concrete industry and offers the most comprehensive collection of published concrete abstracts.
Title: LWM: Leading With Marketing
Author(s): Published by: AuthorHouse
Publication: Technical Documents
Appears on pages(s): 190
Abstract:How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets?
Leading With Marketing embodies how an AEC firm should approach their business, their marketplace and their customers. When companies lead with marketing, they stragegically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable the company to focus its resources on the right opportunities to increase profitability while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing provides the insights, expertise and knowledge needed to lead with marketing.
Please enter this 5 digit unlock code on the web page.