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Founded in 1904 and headquartered in Farmington Hills, Michigan, USA, the American Concrete Institute is a leading authority and resource worldwide for the development, dissemination, and adoption of its consensus-based standards, technical resources, educational programs, and proven expertise for individuals and organizations involved in concrete design, construction, and materials, who share a commitment to pursuing the best use of concrete.
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Home > Publications > International Concrete Abstracts Portal
The International Concrete Abstracts Portal is an ACI led collaboration with leading technical organizations from within the international concrete industry and offers the most comprehensive collection of published concrete abstracts.
Title: LWM: Leading With Marketing
Author(s): Published by: AuthorHouse
Publication: Technical Documents
Appears on pages(s): 190
Abstract:How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets?
Leading With Marketing embodies how an AEC firm should approach their business, their marketplace and their customers. When companies lead with marketing, they stragegically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable the company to focus its resources on the right opportunities to increase profitability while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing provides the insights, expertise and knowledge needed to lead with marketing.