Title: LWM: Leading With Marketing
Author(s): Published by: AuthorHouse
Publication: Technical Documents
Appears on pages(s): 190
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets?
Leading With Marketing embodies how an AEC firm should approach their business, their marketplace and their customers. When companies lead with marketing, they stragegically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable the company to focus its resources on the right opportunities to increase profitability while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing provides the insights, expertise and knowledge needed to lead with marketing.