Title: The Show Must Go On (the Road)

Author(s):

Publication: Concrete International

Volume: 43

Issue: 7

Appears on pages(s): 44-45

Keywords: mobile showroom, trade show, customer, manufacturer

DOI:

Date: 7/1/2021

Abstract:
Due to the pandemic, many tradeshows were cancelled, and most manufacturers switched their marketing efforts to webinars. However, many manufacturers have products that are best demonstrated through direct interaction with prospective customers, and these companies chose to develop mobile showroom solutions. The article discusses how Craftsmen Industries, Inc., developed custom mobile showrooms for two manufacturers and remains ready to provide mobile exhibition solutions for new customers.