Take Your Chapter’s
Marketing to the Next Level
Consider all of the work that goes into running a
Errata for ACI Publications
www.concreteinternational.com | Ci | NOVEMBER 2019 49
successful ACI chapter: providing educational
seminars, offering awards programs, planning social
events, and much more—and that doesn’t even include the
immense amount of effort that goes into building, maintaining,
and expanding chapter membership. It is not uncommon for
marketing to members—both current and potential—to fall by
the wayside as other crucial tasks take precedence.
Having a strong digital presence is key in attracting new
members and keeping current ones informed and engaged, but
it requires time, commitment, and consistency. A website or
social media page that hasn’t been updated since it was
launched may give prospective members second thoughts
about joining your chapter, while current members may feel
out of the loop on events, news, and other goings-on if they
don’t have frequent updates and reminders. Additionally, as
other industry associations out there are using powerful
marketing tools, such as videos, it’s becoming more and more
difficult to stand apart from the crowd.
Fortunately, ACI chapters have access to a new bundle of
marketing services offered by Advancing Organizational
Excellence (AOE), ACI’s subsidiary organization. AOE is well
versed in helping industry associations develop and implement
marketing and membership programs. And, thanks to its
partnership with ACI, it now offers chapters the following
AOE will provide industry-related content and draft
material that pertains to your chapter for use on Facebook,
Twitter, and LinkedIn. Simply provide AOE with information
about any upcoming events and leave the rest to them. With 15
posts a month (scheduled by AOE), your chapter’s social
media accounts will engage, inform, and educate a growing
number of followers.
Each month, AOE will write, edit, lay out, and help your
chapter distribute an e-blast to your members, keeping them in
the loop on Board activities, meetings and events, and other
important updates. On a monthly basis, a chapter
representative will fill out a form and submit it to AOE with
key topics, dates, and details you want included in your e-blast.
Not only does a frequently updated website show that your
chapter is active, it also has a crucial impact on your website’s
search engine optimization (SEO). By adding fresh content on
a regular basis, your website will move up in search engine
rankings and see more traffic. Each month, AOE will make
updates to your website based on information submitted via a
form by a chapter representative.
There’s no more powerful way to get your message out to
your target audience than video. It is a common
misconception that videos are budget-breaking and timeconsuming
productions; in reality, AOE’s customizable video
offering allows you to spread the word about your chapter and
its membership benefits without breaking the bank. With the
framework of the video already created, simply provide AOE
with the completed request form, along with your chapter’s
logo and five photographs, and you’ll be able to add this
powerful tool to your marketing arsenal.
Running an ACI chapter isn’t easy, and it can be
overwhelming trying to keep up with the latest in marketing
trends and technologies—but the AOE team can help. By
taking advantage of AOE’s marketing services, you can focus
your valuable (and often limited) time, energy, and resources
on strengthening your chapter in other ways.
What can AOE do for you today? Visit
www.aoeteambundle.com to find out.
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